The Storytelling Sprint

April 18 - May 3, 2022

Instructor: Will Storr

Teaching Assistants: TBD

Click to watch the Advice for a Successful Sprint

📜 Course Overview

If you’re not communicating in story, you’re simply not communicating. In this two-week intensive sprint, best selling author and award winning journalist Will Storr shows you how to break through the noise by unlocking the science of storytelling. You’ll discover how to create compelling, human-centric narratives that stick.

Whether you want to sell an idea, rally or influence people toward a compelling vision, or tell your or your organization’s brand story, this course will teach you the science, frameworks, and strategies you need to craft a compelling narrative.

✏️ Course Objectives

By the end of this sprint, you'll be able to:

• Craft a story that either pitches an idea, tells a brand story, or rallies people around a compelling vision
• Create stories that speak the brain’s language
• Describe your role as storyteller and how you can use narratives to inspire, motivate, and foster conviction
• Identify your audience’s motivations by analyzing their identities, values, heroes, and rivals
• Apply a narrative structure trusted by novelists and screenwriters to create moving, effective business story arcs
• Use storytelling to effectively navigate communication in times of crisis

📚 Course Materials

Note: You’ll receive access to the below the week before the sprint

• Sprint Center: This is your home base for all content including modules, lessons, case studies, livestream links/recordings, and project instructions. (Access on Wednesday 4/13)
• Slack: Discuss sprint content, meet your cohort/section, and work through your project. You will receive an email invitation to sign up for Slack. (Access on Friday 4/15)