Building Habit-Forming Products

March 14 - 29, 2022

Instructor: Nir Eyal

Teaching Assistants: TBD

Click to watch the Advice for a Successful Sprint (1)

📜 Course Overview

The Section4 Pschology of Engagement Sprint is a two-week intensive course from New York Times bestseller, Nir Eyal. Some of today's most successful products are a habitual part of our lives. In this course, you’ll learn the common design framework these products share and how to apply them to create sustainable engagement at your firm.

✏️ Course Objectives

By the end of this sprint, you'll be able to:

• Design customer experiences that leverage psychology to form lasting habits.
• Critique the ethics of product decisions and proactively support healthy use.
• Measure the effectiveness of new features designed to drive engagement.
• Make strategic recommendations about how to capture or defend existing consumer habits.

📚 Course Materials

Note: You’ll receive access to the below the week before the sprint

• Sprint Center: This is your home base for all content including modules, lessons, case studies, livestream links/recordings, and project instructions. (Access on Wednesday 3/9)
• Slack: Discuss sprint content, meet your cohort/section, and work through your project. You will receive an email invitation to sign up for Slack. (Access on Friday 3/11)
• Sprint Workbook: Use this workbook to complete your homework (reflection questions) after each module.

💬 Course Participation

This is an intensive course, designed for you to engage actively with course material and put your learnings into action. Students who get the most out of this sprint are those who engage and participate with the community. This includes: