Product Strategy

February 14-March 1, 2022

Instructor: Adam Alter

Teaching Assistants: TBA

Click to watch the Advice for a Successful Sprint

📜 Course Overview

In this two-week intensive sprint, award-winning NYU Professor Adam Alter teaches what every marketer, strategist, and leader needs to know about what makes a great product. It's also the perfect opportunity for seasoned product leaders to step back and think about the "why" and "how" behind their successful products.

✏️ Course Objectives

By the end of this sprint, you will be able to:

• Understand the strategies that create memorable, sticky product experiences that attract and retain customers
• Identify market opportunities and products that might fill those gaps
• Assess your own product so that you can make strategic, actionable recommendations about where to allocate time and capital
• Influence your firm's product roadmap

📚 Course Materials

Note: You’ll receive access to the below the week before the sprint

• Sprint Center: This is your home base for all content including modules, lessons, case studies, livestream links/recordings, and project instructions. (Access on Wednesday 2/9)
• Slack: Discuss sprint content, meet your cohort/section, and work through your project. You will receive an email invitation to sign up for Slack. (Access on Friday 2/11)
• Sprint Workbook: Use this workbook to complete your homework (reflection questions) after each module.

💬 Course Participation

This is an intensive course, designed for you to engage actively with course material and put your learnings into action. Students who get the most out of this sprint are those who engage and participate with the community. This includes: