Product Experimentation Sprint

November 8-23, 2021

Instructor: Professor Karan Girotra

Teaching Assistants: TBA

📜 Course Overview

Whether you're launching a new product, implementing a new idea, or creating your own venture, you operate in areas of high uncertainty. De-risking your product or initiative with experimentation will help you avoid costly mistakes, build trust, and improve your chances for success.

In this 2-week intensive Sprint, Karan Girotra, award-winning Professor of Operations, Technology, and Information Management (OTIM) in the Johnson School at Cornell University, will show you proven frameworks that will help you gauge how successful your new launch will be.

✏️ Course Objectives

By the end of this sprint, you'll be able to:

• Determine when and why de-risking is necessary
• Deconstruct your product into sources of risk and uncertainty
• Prioritize key risks based on their importance and degree of doubt
• Select appropriate risk mitigation strategies from a library of experiments
• Apply seven design rules to increase efficacy of experiments
• Perform tasks in a risk-reducing sequence while also respecting feasibility constraints
• Measure and demonstrate progress to confidently generate buy-in from key stakeholders

📚 Course Materials

Note: You’ll receive access to the below the week before the sprint

• Sprint Center: This is your home base for all content including modules, lessons, case studies, livestream links/recordings, and project instructions. (Access on Wednesday 11/3)
• Slack: Discuss sprint content, meet your cohort/section, and work through your project. You will receive an email invitation to sign up for Slack. (Access on Friday 11/5)