Data and Analytics Essentials
February 21 - March 8, 2022
Instructor: Professor Tom Davenport
Teaching Assistants: TBA
Click to watch the Advice for a Successful Sprint
📜 Course Overview
Understanding the essentials of data and analytics is no longer just the job of the data team, but the job of every marketer, product manager, and leader looking to inject insights into their decision-making.
In this two-week intensive sprint, Tom Davenport, a distinguished professor at Babson College and a pioneer in the field of data & analytics, will teach you to identify the problems data can solve for your organization and get hands-on experience modeling and visualizing data.
✏️ Course Objectives
By the end of this sprint, you will be able to:
- Identify business opportunities suited for analytics & the data to fuel them.
- Incorporate your expertise into the design of a statistical model.
- Interpret data and structure decisions to make recommendations with confidence.
- Articulate the capabilities separating today’s analytical leaders from the pack.
📚 Course Materials
Note: You’ll receive access to the below the week before the sprint
- Sprint Center: This is your home base for all content including modules, lessons, case studies, livestream links/recordings, and project instructions. (Access on Wednesday 2/16)
- Slack: Discuss sprint content, meet your cohort/section, and work through your project. You will receive an email invitation to sign up for Slack. (Access on Friday 2/18)
- Sprint Workbook & Project Materials: Use this workbook to complete your homework (reflection questions) after each module.
💬 Course Participation