Brand Strategy
March 7 - 28, 2022
Instructor: Scott Galloway
Teaching Assistants: Vivian Chow, Prashanth Shanmugan, Keenan Yoho, Joevon Borde
Click to watch the Advice for a Successful Sprint
đź“ś Course Overview
The Section4 Brand Strategy Sprint is a three-week intensive course from Professor Scott Galloway. For the first time ever, Professor Galloway is taking his full course from NYU Stern and making it available to students everywhere. In this course, you’ll learn how to tackle the brand challenges facing leaders and strategists today.
✏️ Course Objectives
By the end of this sprint, you'll:
- Identify your brand’s strengths and weaknesses
- Improve your firm’s value proposition and competitive positioning
- Identify opportunities to better communicate your brand value to your customers
đź“š Course Materials
Note: You’ll receive access to the below the week before the sprint
- Sprint Center: This is your home base for all content including modules, lessons, case studies, livestream links/recordings, and project instructions. (Access on Wednesday 3/2)
- Slack: Discuss sprint content, meet your cohort/section, and work through your project. You will receive an email invitation to sign up for Slack. (Access on Friday 3/4)
- Sprint Workbook: Use this workbook to complete your homework (reflection questions) after each module.
đź’¬ Course Participation
This is an intensive course, designed for you to engage actively with course material and put your learnings into action. Students who get the most out of this sprint are those who engage and participate with the community. This includes:
- Discussing sprint learnings and takeaways, and replying to other students via Slack in your #section channels.